Perth; people say the land that time forgot. That once were true in more unconnected times, however now, in the digital age, Perth is keeping up with times and being the most isolated city in the world means nada.
With that being said, getting your digital marketing channels and objectives up to scratch are equally important wherever you're located - it doesn't matter if you're a digital marketer in New York or London, the same steps apply and will work for your business here in Perth, Western Australia. Here are a list of items you need to get your house in order.
Define your target audience: Identify your target audience, and create buyer personas to understand their needs, preferences, and behaviour.
Develop a digital marketing plan: Create a plan that aligns with your business objectives and includes a clear strategy for each digital channel.
Build your website: Your website is your digital storefront, and it should be optimised for search engines and mobile devices. Make sure it has clear calls-to-action and a user-friendly interface.
Optimise for search engines: Optimise your website and content for search engines by using relevant keywords, creating high-quality content, and ensuring your website has good technical SEO.
Create content: Create valuable and engaging content that educates, informs, and entertains your target audience. This can include blog posts, videos, infographics, and social media posts.
Use social media: Social media is a powerful tool for digital marketing. Create profiles on relevant platforms and use them to engage with your audience, share your content, and promote your products or services.
Use email marketing: Build an email list and use it to send newsletters, promotions, and other relevant information to your subscribers.
Use paid advertising: Use paid advertising to promote your products or services on search engines and social media platforms.
Measure and analyse results: Use analytics tools to measure the effectiveness of your digital marketing campaigns and adjust your strategy as needed.
Digital marketing can be complex, but by following these steps, you can create an effective digital marketing campaign that reaches your target audience and achieves your business goals.
Reckon you can do it all? No problem, should you wish to use our services at Punchee Media, we can help, plus we are based here in Perth and know the market better than anywhere.